4.1 Do I need a launch event?
What is the purpose of a launch event? Identifying what you want to achieve?
4.2 Designing a launch event schedule
Making sure your launch event does what it needs to do.
4.3 Funding a launch event
Events are expensive. How do you fund it?
4.4 Media communications and press
Getting the word out ahead of the launch and on the day.
4.5 Launch check list
A checklist of launch event things to do and timings.